Bringing a brand online is not a simple task with all the Facebook, Twitter and Vimeo communities out there. Crispin Porter has brought the king back to Burger King with some new ideas. Jared Spool is an exelent speaker about useability and the way users think about brands.  Its all about the quality of experiences and how the user associate the brand with their experience.  Experience branding is the answer to gaining quality business online. And that is accomplished first by identifying the audience and creating experiences that relate to thier demographic.